In 2006, we launched the G7, a radio that immediately stood out for its excellent performance on the LPD band. However, its debut was somewhat troubled, as the new design, considered "very ugly" and unconventional internally, raised doubts and predictions of a "disaster in the making."
Ergonomic and user-friendly design
Surprisingly, it was this unique shape that led to its success. The ergonomic and user-friendly design, though different from traditional aesthetic standards, made it extremely comfortable to hold even during long walks. In its 18 years of history, the Midland G7 has undergone three significant evolutions, always keeping up with consumer needs and technological innovations.
The colors of the G7
In addition to the original black version, aesthetic variants such as camouflage, blaze (orange), and white storm have been added. These finishes, developed in collaboration with the American brand Mossy Oak, have made each radio unique, allowing users to choose the model that best suited their needs and personal tastes.
For "EXTRA"ORDINARY adventures
The G7 is the ideal companion for mountain hikes, camping trips, and all outdoor activities. With exceptional range and superior audio clarity, it ensures clear, uninterrupted communication even in challenging conditions.
Today, the Midland G7 is celebrated in our Museum as an icon that revolutionized portable communications. Its success story is a testament to our commitment to innovation and quality. The current range of Midland radios continues to evolve, but the G7 remains a symbol of excellence in the world of communications, a device that has combined high performance, ergonomic design, and versatility. Discover more about our current range and continue to follow the path of innovation with us.