Alan 777: the technological gem

The New Era of Communications in 2000s Nightclubs

In the 2000s, specifically in 2005, we introduced a product to the market in line with the technological buzz of the time, a period when the miniaturization of electronic devices was at the forefront.

The Innovation of the Alan 777

In 2005, we launched the Alan 777, a device that amazed the market with its incredibly small size: smaller than a credit card (86 x 16 x 42 mm) and weighing only 58 grams. This "technological jewel" was not only compact and lightweight but also the first walkie-talkie to introduce the lithium battery, ensuring high performance despite its size.

Design and Functionality

The Alan 777 featured cutting-edge design, ideal for those seeking an elegant and practical alternative to mobile phones for free communication. It was perfect for chic environments like clubs and boutiques. Additionally, we were the first to include a vibration function in a walkie talkie, making it useful in both silent situations and noisy environments where an audible alert wouldn't be sufficient.

A True Story: Luca, the Bodyguard

In the lively club scene of the 2000s, the Alan 777 established itself as an indispensable device for security. Luca, an experienced bodyguard, relied on this elegant pocket-sized tool to coordinate with his team during the busy nights at Gattopardo, Milan. One evening, Luca noticed a turbulent group near the stage, and thanks to the efficiency of the Alan 777, he managed to prevent a fight, ensuring a peaceful night. The Alan 777 was not just a device but a symbol of innovation and security in a vibrant and changing era like the 1970s.

The Evolution: Midland 777 Pro

Fourteen years after the initial success, in 2019, we launched the Midland 777 Pro, an evolution of the previous model with new high-tech features to ensure even better communication. The 777 Pro, winner of the Red Dot Design Award for its distinctive design, confirmed its aesthetic prestige, maintaining the elegance and performance that had made the original model so beloved.

The Alan 777 represents a milestone in our history, a product that revolutionized the walkie-talkie market and marked an era. Its legacy continues with the 777 Pro, demonstrating our ongoing commitment to innovation and quality.

Story of Innovations

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