Great Power
In 2001, Europe continued the process of frequency liberalization by opening the "PMR446" band (446.00625 – 446.09375 MHz). This new band offered 8 additional channels accessible to everyone and allowed for more powerful transmission, increasing from 10 mW to 0.5 W. This boost in power meant greater range and better communication quality. It was in this context of innovation that we introduced the Alan 451, the first PMR446 device.
The trend of the moment: colorful technology
Steve Jobs' return to Apple and his collaboration with Jony Ive revolutionized the world of industrial design with products like the Macintosh, which featured visible technological components within transparent and colorful casings.
This approach celebrated technology as an integral part of the product, making it a distinctive style element. Following this trend, we introduced the Alan 451 in three different colors: black, silver, and transparent blue. The transparent versions showcased the internal electronics, turning technology into an aesthetic feature. With compact dimensions of 50x95x25 mm, the Alan 451 proudly displayed its internal technology, making it visible and accessible.
Collaboration with Schumacher
In addition to its innovative design,the Alan 451 marked the start of significant collaborations for us. In 2003, we signed an agreement with Michael Schumacher, the legendary Formula 1 driver, and introduced the Alan 451 Schumacher in classic Ferrari red. This special model was a media success, covered by all the newspapers of the time, and helped solidify our reputation as a leader in the communications industry.
The Alan 451 not only represented a technical evolution but also a cultural shift in how communication devices were conceived. It was a product that celebrated the transparency and aesthetics of technology, anticipating the trends that would dominate industrial design in the following years.