The Perfect Walkie-Talkie for Retail: Midland BR180
In many industries, efficient communication between departments and colleagues makes a significant difference, improving productivity. This is particularly true in the retail sector: employees in clothing stores, footwear shops, restaurants, or large department stores need to stay constantly connected with their team members—for order transfers, stock replenishment, availability checks, cash register operations, and many other daily tasks.
This ensures outstanding customer service and smooth operational management, but the right tools are needed to support each team member's work. Drawing on Midland's 65+ years of experience in the communication sector, the new BR180 two-way radio has been specifically designed to meet the needs of stores, supermarkets, restaurants, and large retail chains.
BR180 provides clear, instant, and hassle-free communication. It features a compact design, long battery life, and functionalities tailored for dynamic environments. With BR180, staff can coordinate efficiently, enhancing productivity and improving customer experience.
The Walkie-Talkie That Transforms Retail Operations
No license is required, it weighs just 118 grams, and even those with no prior experience with two-way radios can use it effortlessly. BR180 was designed after extensive research to simplify operations in the retail sector as much as possible.
Ultra-lightweight and equipped with a rotating clip, it can be easily attached to a belt and adjusted for maximum convenience while moving around.
The front PTT button labeled "TALK" enables quick communication activation. Additionally, the radio’s menu has been optimized to prevent accidental setting changes, allowing users to work without disruptions.
BR180 is shock-resistant and drop-proof. It is compatible with a range of essential accessories for daily use, including:
Earpieces – for maintaining privacy and ensuring hygiene when shared among multiple users.
Rotating holster clip.
Wrist strap – for added security while handling.
Charging dock – for simultaneous charging of multiple devices.
All these accessories are included in the BR180 6-pack bundle, a fully ready-to-use kit that includes 6 BR180 two-way radios, all the previously mentioned accessories, the power adapter, and 6 batteries.
A More Efficient Store with Midland BR180
Using two-way radios in retail stores allows for better workflow management, resulting in significant annual cost savings.
An Example Scenario:
Imagine a large clothing store located in a busy shopping mall. During the weekend, the staff must manage a constant flow of customers, with continuous requests for sizes, models, and availability. Before the introduction of two-way radios, sales associates had to constantly move between the stockroom and the sales floor to check product availability, slowing down service and causing customer wait times.
With the BR180 6-walkie-talkie kit, everything has changed: a cashier can now request a product restock directly from the stockroom without leaving their station. Sales associates on the floor can respond to customer inquiries immediately without having to leave their department unattended. The store manager can coordinate the team more efficiently, managing operations in real time.
The result? Reduced customer wait times, improved teamwork efficiency, and a smoother, more satisfying shopping experience.
Retailers Already Using Midland
The BR180 is the result of years of research and collaboration with some of the world’s leading retailers, who trust Midland for their internal communication needs.
Working closely with our in-house R&D team, we analyzed the requirements of professionals in stores, supermarkets, and restaurants to develop a solution tailored to their daily operations.
Our experience comes from collaborations with leading brands such as Calzedonia, which has over 500 stores in Italy, and Tezenis. Staying within the fashion retail sector, we have also worked with Falconeri, a benchmark in cashmere knitwear and fine yarns, as well as Zara, Mango, and Massimo Dutti, supporting them with Midland products for their stores in Italy.
Beyond fashion, in the food & beverage sector, we have collaborated with Venchi, a key player in chocolate and gelato, and Burger King, where walkie-talkies are essential for the King Drive service. We have also worked with stores and restaurants under the Signorvino brand.
If you own a store or work in the retail sector, the BR180 is here to help improve teamwork and efficiency!
