The 72-Hour survival kit: always prepared for emergencies

Recently, the European Commission released an important recommendation: every citizen should have a survival kit capable of ensuring autonomy for at least 72 hours in case of an emergency.
We take this as an invitation to prepare consciously for unexpected situations such as power outages, natural disasters, or communication breakdowns.
In crisis scenarios, having access to reliable information, light, and an independent power source can make the difference between chaos and effective emergency management. For this reason, a product like Midland ER300 becomes an essential ally that you can conveniently carry with you every day in your backpack or purse.
This multifunction emergency radio is designed to offer constant communication, lighting, and charging for mobile devices, even in the absence of electricity. Thanks to its dynamo, solar charging, and rechargeable batteries, Midland ER300 is a reliable solution to stay connected and safe in any situation.
Watch the video to learn more.
But what should an ideal survival kit contain? And why is Midland ER300 the right choice for handling emergencies? Let’s find out together.
Why Have a Survival Kit?
Having a survival kit is also useful for dealing with everyday challenges we already face.
Imagine being at home and your neighborhood experiences a temporary blackout, or living in an area prone to flooding, or experiencing the terrifying event of an earthquake.
All of these situations can happen at any time without warning: that’s why it’s essential to be prepared with a survival kit that can help manage the unexpected.
Identity documents, essential medications, drinking water, cash, matches or a lighter, a flashlight, a Swiss knife, a portable radio, and a power bank are among the items recommended by the European Commission for the 72-hour survival kit.
While some of these items we carry every day (documents, essential medicines, drinking water), others, such as a portable radio or a power bank, are less frequent but still useful in case of unforeseen events.

ER300: Our 3-in-1 Kit
Weighing less than 500 grams, ER300 can be carried with you daily in your purse or backpack: it is Midland's emergency radio that lets you stay connected even in case of communication disruptions, provides a power bank to charge your devices (smartphone, computer, tablet), and includes a flashlight.
ER300 is equipped with a 2200 mAh lithium battery that lasts up to 25 hours under normal conditions and can be recharged in three different ways:
via dynamo
with a solar panel
with rechargeable batteries
Additionally, it features a built-in ultrasonic dog whistle, useful for search and rescue teams, and an SOS Morse code function that can be activated with the flashlight to send messages in code.
ER300 is not just an emergency kit useful for disasters or unexpected events but also for anyone who loves spending time outdoors. If you enjoy trekking or camping, having a power bank, flashlight, and AM/FM radio is of vital importance.
Compact, reliable, and durable: remember, being prepared doesn’t mean being afraid, but being ready in case you need it!