Midland: communication at the heart of emergency safety

Gabriele Torreggiani, Vice President of Midland, talks about the company's commitment to developing solutions for communication and emergency preparedness.

"In recent years, we have seen a strong rise in people's awareness regarding emergency preparedness. International tensions, extreme weather events, and natural disasters have shown many families how important it is to stay informed and connected when traditional networks are unavailable. For us, this is not just a new product line, but a responsibility toward the communities in which we operate.

Midland has been working in communication electronics for decades: from CB radios and walkie-talkies to motorcycle intercoms, which celebrate their twentieth anniversary this year. It is an experience born from a family passion and grown in the field, alongside professionals, volunteers, and enthusiasts.

With the Emergency line, we want to put this wealth of expertise at everyone's service: simple, reliable, and autonomous tools, such as the ER300 Pro, which recharges via solar power or hand crank and allows you to listen to the radio, provide lighting, and charge your phone even without electricity.

Our commitment is to continue investing so that more and more people can face an emergency with peace of mind. In those moments, communicating means feeling less alone and knowing that someone is within reach."

Communication is the first form of security. With the Emergency line, we put decades of Midland experience at the service of communities, so that no one is left isolated when it truly counts.

Gabriele Torreggiani, Vice President of Midland