BT Rush: the new Midland intercom

29 June 2021
BT Rush

The new Midland BT Rush has dramatically changed the audio performance on a motorbike.

The BT Rush is the newborn of a new type of intercom based on the “Mesh Conference” technology, developed by Midland to offer group communication maximum performance in all the conditions of use.

The BT Rush has also an innovative sound performance, thanks to the partnership developed with the historic brand RCF, a manufacturer of professional audio systems appreciated all over the world, from Hi-Fi to Public Address to large concert audio systems.

The experience that both brands have poured into the top of the range BT Rush has allowed us to touch a quality standard that exceeds the expectations of every motorcyclist or scooterist who uses the intercom.

“I'm truly honored to be the spokesman of the new Midland era; an era in which research and innovation are aimed to improve the goal of over 60 years: to create a world in which communication can be easy, funny, and available to everyone.”

Gabriele Torreggiani - Midland Vice President


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BT RUSH STRENGTHS

The “pro” features of the BT Rush are many:

  • The sophisticated design of the IPX6 waterproof certification

  • The convenient Magic Clock magnetic helmet mount

  • The long battery life as standard guarantees an autonomy of more than 23 hours in Bluetooth mode and 15 hours in mesh mode!

Other features worth mentioning are the extreme audio quality, the connections available to communicate with other devices, and full compatibility with TFT connectivity and control systems into the dashboards of many motorcycle models (BMW, Honda, Ducati, etc.).

Thanks to the Stereo Background, the BT Rush allows you to keep GPS or music in the background of intercom communication. The BT Rush also allows you to activate the connection with two phones and a different brand's intercom.


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THE AUDIO SYSTEM DEVELOPED BY RCF

Thanks to RCF's renowned know-how, the listening experience and sound quality you have with BT Rush can't be explained in words, but it needs to be tested personally by the most experienced motorcyclists:

  • More defined bass, thanks to the adoption of a new custom speaker, driven by power and processing

  • A greater understanding of speech: 50% more intelligibility in noisy conditions

  • Professional sound, obtained through the use of a Digital Sound Processor (DSP), optimized for a perfect extension in low frequency and general linearity of the audio signal

  • 40mm round speakers with PEEK membrane designed to support maximum clarity and definition of sound

  • Earcups that improve sound performance and low-frequency perception thanks to the memory foam heart and the Protein Leather lining

  • 'Digital Noise Killer' and 'Noise Gate' functions reduce background noise by up to 80%

“If you ever attend a live concert, it doesn’t matter if you are a Metallica, Shakira, or Lady Gaga fan… You have just experienced the powerful RCF sound system. With this new intercom, the common goal of the cooperation between Midland and RCF was to create the best sound possible for your motorbike intercom system, bringing a concert inside of your helmet!”

Fausto Incerti - RCF General Manager


HIGH DESIGN AND VICTORY AT THE REDDOT DESIGN AWARD 2021

We are extremely proud of the BT Rush victory at the Red Dot Design Award in 2021, one of the most prestigious design competitions in the world

BT Rush is the only intercom to have won such a prize, we are happy to have developed a product that does not ruin the design of the helmet, but rather completes the project.


GROUP COMMUNICATION AND MESH TECHNOLOGY

BT Rush is equipped with the innovative Midland Mesh Conference (MMC), a new chainless communication technology designed by Midland.

The main advantage for bikers is the free communication, entering and exiting the conversation whenever desired, in automatic and simultaneous connection with a group of up to 10 people/motorcycle. To achieve this result, the BT Rush offers conversation in Full-Duplex made with a MESH technology developed at home.

There are three ways to speak in groups that BT RUSH has are as many as three:

  • MESH DYNAMIC REPEAT: 6 people in communication and 99 listening, up to 3.5 km

  • MESH CONFERENCE: 10 people in communication and 99 listening up to 1.4 km

  • BLUETOOTH INTERCOM: One to One. 4 people in communication up to 500 m.

What are you waiting for? BT Rush, Midland, and RCF can finally bring an unprecedented sensory experience inside your helmet. Don't miss this opportunity and order the new top-of-the-range BT Rush model now!


Relive the first digital event at Midland and discover all the features of BT Rush at btrush.midlandeurope.com/en

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