2020 Midland Highlights
The claim Moving Communication had opened the doors of our 2020. Midland states itself as the best partner for anyone who wants to communicate on the go and who is looking for information, rescue, security or just company. A start with a bang.
These are what we want to remember of such a complicated year like this:
The Red Dot Award → One of the most important and prestigious design awards in the world saw us winners of the 2020 edition in the section: Product Design. It was a source of great pride for us to have been rewarded and evaluated not only on the basis of the aesthetics of the product, but also on the basis of quality and performance. The winning product is the 777 PRO, stylish and compact Walkie Talkie designed for nightlife safety and other business types.
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The Partnership with the VR46 Riders Academy → The Academy strongly wanted by Valentino Rossi to train the young riders of the future, has chosen Midland as its official tech and communication partner. Through the intercoms it becomes easier for drivers to communicate with the coach in order to improve performance during training.
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An increasingly international presence → We took part in various events and fairs sharing our expertise with customers and fans. We left Bangkok and then arrived in the heart of the Alps of Haute-Provence. In February we visited the UK, Holland, Sweden and Poland. Finally in September we landed in China to participate in the most important event for motorcyclists and two-wheel enthusiasts in the country. During these events we had the chance to meet many enthusiasts and we gave our customers the opportunity to try and learn more closely about Midland's signature products thanks to the help of our highly specialized technicians.
Our commitment during the Pandemic → To support our customers and collaborators during the pandemic we decided to carry some actions aimed to bring positivity and support. We created the COVID-19 channel within the Midland CB Talk App to help users share information, new steps or simply to exchange opinions and views. We have also activated the column “The Expert Responds” in which we involved doctors, lawyers and specialists involved at the forefront of the fight against the Crown Virus. The second important action we took was to make available our expertise and experience by providing Walkie Talkies to entities involved at the forefront of the fight against Covid19: Civil Protection, Italian Red Cross and health workers.
The Partnership with the Brazilian Dealer Aquário → Another source of pride for us was definitely the partnership with Aquário, a leading company in the radio communications business in Brazil. One of our flagship products, the Dual Mike, has been launched on the Brazilian market and is very successful. This partnership has taken on great importance for us considering that the Brazilian CB Talk community is one of the most active and present in the world, consisting of more than 130 thousand active users.
An increasingly active community → 2020 was an important year also for what concerns the Social Media presence. More and more users, from various countries such as Italy, UK, Spain, Colombia, Brazil, Mexico and Thailand, share posts or stories of their adventures on motorcycles mentioning our Instagram profile and putting the hashtag #midlandbikers. It is of great satisfaction to receive a lot of positive feedback regarding not only products, but also the company and customer care.
Here's all that characterized and made this Midland 2020 unforgettable.
It has been a year full of emotions and great satisfaction, despite the external events.
We will start again in 2021 with many new ideas and a great motivational drive, in the meantime we dedicate a special thanks to all our customers and collaborators who have always supported us!
