RED DOT AWARD: MIDLAND AWARDED IN THE PRODUCT DESIGN CATEGORY.
“Design quality is the unseen attention to detail that makes a product feel intuitive.” – Simon Kidd – Director of Industrial Design
The RedDot Award, one of the most prestigious design award at international level, has confirmed us as a winner in the 2020 edition, in the Product Design category.
A pool of worldwide experts, united in a panel, has decided after analysing 6.500 products in a year-time, from every business sector and kind of company.
From gardening to sport, from automotive to house projects, every application has been thorougly analysed, with both attention and precision.
The most striking feature of the award - besides a long tradition - is the complementarity between design and quality: that's why the tests are focused on the overall evaluation of the product, linking beauty and design with performance.
So think for just few seconds the thrill we got when the news arrived. 777 PRO, our elegant walkie talkie, nominated in Germany at Red Dot, has won the Product Design category.
An achievement which confirms our daily commitment to make communication available for everyone, and push us even further towards our goals, with energy and pro-activity.
On June 26th, we will participate to the online ceremony: 777 PRO will be awarded officially and will enter inside the Red Dot Museum in Essen, Germany.
Midland Moving Communication Staff