EICMA 2026
The future of motorcycle communication has a new address: Hall 5, Stand E66.
From 3 to 8 November 2026, EICMA, the international reference event for all two-wheel enthusiasts, is back. Also this year Midland will be the protagonist with a stand full of news, interactive experiences and exclusive opportunities designed for those who live motorcycles every day.
Come and visit us in Hall 5 – Stand E66 and discover a preview of the innovations that will change the way we communicate in the saddle in the 2026/2027 season:
The new generation BT Mini. You know it as the compact intercom par excellence: now it grows, without losing an ounce of simplicity. Two new models, RCF audio, more range and functions that until now were reserved for high-end systems. Small on the outside, PRO on the inside, always ECE22.06. Everything else we reveal only at the stand.
Tribe Talk App, the app that breaks down all distance limits: talk to your group wherever they are, find out who is traveling around you in Live mode and, with the BTT Button Pro handlebar button, communicate with a single touch without taking your hands off the handlebars. Compatible with intercoms of any brand.
Bikeplay x BMW, the 6.2" Full HD multimedia display custom-designed for BMW motorcycles. Apple CarPlay and Android Auto, plug & play installation and total control with the original Wonderwheel: navigation, music and calls managed as if they were standard.
The new solution that combines a PMR446 radio, accessories and a Bluetooth intercom, allowing you to communicate directly from your helmet with complete freedom, without cables and without compromise.
But the news does not end there.
At EICMA we will announce the winners of the "Design Your Midland Style Cover" contest, the project that invited the Midland community to customize the design of BT Mini and R line intercoms. Among dozens of original proposals, the designs that will become real limited edition Style Covers will be chosen. Come and discover the finalist creations and the designs that will become part of the Midland world.
And to make the experience even more immersive, spin our Wheel of Fortune: gadgets, exclusive prizes and many surprises await you.
At the stand you will also find the entire Midland range dedicated to the most demanding motorcyclists: the R1 Mesh, BTR1 Advanced X and BTR1 intercoms, now even more advanced thanks to the new firmware, together with BTX2 Pro S LR, BTX1 Pro S and the Lokui K30 and K10 line. And then the essential accessories for every adventure: the Bikeplay Pro display with Expansion Kit and remote control, MLH and MLH Lite approved spotlights, smartphone mounts for motorcycles, Enerpump and Enerpump Mini portable compressors and the Enercharge smart charger. A unique opportunity to see up close all the solutions that make every motorcycle ride more connected, safe and comfortable.
Not sure which intercom is right for you? Do you want to know all the features of our intercoms and accessories? Our experts will be at your disposal for consultations, live tests and personalized advice.
EICMA is the place where passion for motorcycles meets innovation and technology. Midland is waiting for you to show you a preview of everything that will make your journeys even more connected, safe and engaging.
We look forward to seeing you at Fiera Milano, Rho, from 3 to 8 November 2026, Hall 5 – Stand E66.
Midland. Moving Communication.