The Best of Midland 2021

23 December 2021
Schermata 2022-01-18 alle 12.33.36

The Follow the Wave claim is the leitmotif of the 2021 verbal and communicative identity. Midland is a reliable and secure partner for anyone who needs to communicate on the go. Whatever the reason for your trip, Midland keeps communication alive in all circumstances. 

Whether you're traveling for passion, work, love or fun, keep following your wave and relive this exciting 2021 with us!

VR46 Riders Academy Technology Partners

Also for 2021, the VR|46 Riders Academy confirmed Midland as a technological partner for the supply of tools that guarantee the best communication conditions during training. The two MotoGP riders Andrea Migno and Niccolò Antonelli tested the brand new BT Rush intercom during an unconventional training session at the Tavullia Ranch. Thanks to its extreme ease of use, the BT Rush allows riders to communicate with each other, talk to the coach, listen to music, or receive unexpected calls.

Did you miss the Unconventional Training? Watch it now!

The launch of the BT Rush and the partnership with RCF

2021 was a year of revelation! The community of bikers enjoyed the release of the new BT Rush, the first of a new type of intercoms based on Mesh technology, developed by Midland to offer group communication the maximum performance in all conditions of use. 

BT Rush also excels in audio performance, thanks to the partnership with RCF, a manufacturer of professional audio systems appreciated all over the world, from Hi-Fi to Public Address up to great concert sound systems. The BT Rush was presented during the first digital event at Midland, a worldwide live broadcast that took place last June 18th.

Relive the digital event!

Winners of the Red Dot Award

For the second year in a row, we have been awarded in the Product Design category of the Red Dot Award. The two award-winning products are the new BT Rush intercom and the G9 Pro walkie-talkie (the most-used radio for outdoors and hunting). We are very satisfied with this result based both in terms of design and performance. 

Our community gets bigger: 1 million users on CB Talk

By 2021, our community on CB Talk has reached 1 million users worldwide. CB Talk is an app that allows truck drivers to communicate with each other around the world without distance limits using their smartphones. Many truck drivers have met colleagues and friends on this very app and are happy to have found a real family. 

Download the CB Talk App

Partnership with Johann Zarco

This year we supported the French champion Johann Zarco as a technology partner, which allowed us to officially debut in MotoGP™.  Johann used the audio performance and countless features of Midland intercoms to communicate during training and in his private life. Precisely on this occasion, we had the opportunity to get to know the man behind this great champion through an empathetic and sincere account of his daily life!

The return to EICMA

After such a particular 2020, we finally met our bikers community live at the famous EICMA trade fair! We presented our best products together with the major international players. It was a weekend full of surprises, sharing, exhibitions, entertainment, adrenaline, and a lot of passion. We hope that even in 2022 we will have a lot of opportunities to meet and share news with our community!

FIF off-road exhibit with Camilla Cassandro

2021 saw the huge growth of the Midland off-road community. For this reason, we participated in the 2021 International Off-Road Fair (FIF) in Versilia, a natural and exclusive territory in which the world of European off-road racing had the opportunity to come together and experience a unique event. Together with our team, Italian influencer and Donnavventura Camilla Cassandro also participated, who let us get into her Jeep during an exciting trial session. There was no lack of opportunities for fun and adrenaline!

Partnership with Autogrill

For the first time, Midland has decided to meet its customers directly on the road by inserting Midland Points in some Autogrills in Brescia, Modena, and Bologna, Italy. The Midland Points are designed to meet the needs of truck drivers and drivers who cross the Italian roads every day, for this reason, the best products dedicated to this have been selected segments such as CB, CB accessories, dash cams, etc.

International ambassadors and Instagram community 

2021 has been a very important year for all motorcycle, off-road, outdoor, hunting, airsoft or truck enthusiasts who have followed us on social media. 

The number of followers on Instagram has doubled compared to last year, and an increasing number of fans are sharing daily content in which they show the use of our products. Thanks to this growth, our ambassadors from all over the world (Italy, Spain, France, Germany, UK, Colombia, etc.) enthusiastically tell their stories about Midland products to their communities.

Thanks to all the enthusiasts, collaborators and customers who followed and supported us during 2021. There have been many news and moments of sharing, we hope to bring the same passion and adrenaline even in 2022! 

Thank you and Happy New Year to everyone!