On the road to EICMA 2023: here we go again!

9 October 2023

EICMA Celebrates 80 Years

The countdown has begun: EICMA is just one month away!

The International Motorcycle Exhibition will take place again this year in Milan at Rho Fiera and will see as always the participation of a very high number of exhibitors and visitors worldwide. It’s the most important trade event in the industry, and expectations will be met in this 80th edition of the fair

If you're a motorcycle enthusiast, you can't afford to miss the most awaited event of the year. Last year's numbers were impressive, with the participation of 1.370 companies from both Italy and abroad, 6.900 journalists from all over the world, influencers, and visitors from every country. 

Where you will find Midland

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This year's event will be even more special: Midland will be present at Hall 13 Booth I72.

At our booth, nostalgia, and modernity meet to create a futuristic and technological mood that starts from the past to renew in the present, as the 80s cult films want.

We'll be there ready to show you the latest developments in the motorcycle industry. You can see our products, test them, and, most importantly, witness the live launch of our brand-new intercom making its debut at EICMA.

This year, we also want to involve not just motorcycle enthusiasts at the fair but also all bikers who, for different reasons, cannot be physically present. On Saturday, November 11, and Sunday, November 12, at our booth, you can meet two Italian influencers with bold and energetic spirits live on our social channels or meet them in person: Stefania de Micheli (@stefidem) and Marta Sui (@bikerflyy). 

These girls have boundless energy, and you'll certainly have the opportunity to share your passion, and your routes, and test Midland intercoms together with them!

Are you curious? Get ready for a futuristic experience at EICMA, because the Midland stand will be a journey through time and space!

We will wait for you at Hall 13 Booth I72!