Eicma 2025 Limited Edition - REDefine Communication

Your intercom, a unique piece that sets you apart

Do you have a BTR1, BTR1 ADV, BTR1 ADV X, R1 Mesh, Rush RCF or BT Mini? At the Midland stand, you’ll find a limited edition customized cover to turn your intercom into a unique piece. To get it, register using the form, visit the stand, take a photo of your intercom with the cover and share it on social media tagging @midlandworld and using the hashtag #CoverYourRide.

Participate

Defy fate, feel the adrenaline

Join the interactive game waiting for you at our stand and challenge your luck to win the most wanted Midland gadgets and products. A pure adrenaline moment to experience the fair as a true protagonist and take home a special memory.

Ride the Red Experience

At the Midland stand, experience the atmosphere of a legendary world and take a photo next to an iconic motorcycle for a memorable keepsake. A unique opportunity to step into the scene and bring home a detail that speaks of freedom and innovation.

Discover and try Midland technology

Come and explore up close the products designed for you, who live the motorcycle every day: next-generation intercoms, dash cams, spotlights, and accessories created to enhance comfort, safety, and freedom on the road. Test them live with our experts and discover how to make every adventure even more complete.

Ask the Midland Experts

At the stand, the Midland Experts are waiting for you, ready to share practical advice, show you the solutions best suited to your needs, and help you get the most out of our devices. With them, every journey becomes even safer and more connected.

FROM NOVEMBER 6 TO 9 / BOOTH E60, PAVILION 5, EICMA, MILAN

At EICMA 2025, Midland turns red and brings to the fair a futuristic and immersive design. For this year only, discover an exclusive limited edition at our stand—created to give your intercom a truly unique touch.

Your intercom, a unique piece that sets you apart

Defy fate, feel the adrenaline

Ride the Red Experience

Discover and try Midland technology

Ask the Midland Experts

Get your exclusive cover