Midland 2025: new launches and best-selling products
Every year brings new roads to travel and new solutions to build.
For Midland, 2025 was exactly that: a year of products designed around real life, whether for bikers, professional drivers, camper travellers, off-road enthusiasts or simply adventure lovers.
Innovation is never an end in itself, but comes from the real experience of those who use our products every day, on the road, while travelling or at work. This is the approach that guides the evolution of the Midland range year after year: refining what already works, improving what can truly make a difference, and developing solutions that are increasingly reliable, intuitive and concrete.
This philosophy gave birth to the products that shaped 2025. Different solutions, united by a common thread: simplifying the experience of those who travel, work or live the outdoors, without ever giving up safety, reliability and freedom of movement.
Some of these products made their debut during the year, others were officially presented at EICMA 2025, quickly becoming true reference points for the community. This recap is a journey through the innovations and most chosen models of 2025.
Energy, autonomy and freedom: Enercharge and Enerpump
In 2025, one of the key themes was undoubtedly energy autonomy. Not just as a backup, but as real freedom of movement.
Enercharge was born from this very need: no longer depending on a power socket. Designed for motorcycle battery maintenance and emergencies, it quickly became a reference for those who want to take care of their vehicle without complications. Compact and always ready, it meets a real need that many underestimate—until they are left stranded.
When talking about autonomy, right after the battery come the tyres: Enerpump is the portable compressor that fits into a backpack or under the seat and solves a real problem when it truly matters. Not an “extra” accessory, but a tool that gets you moving again, whether by car, motorcycle or bicycle.
Motorcycle communication: the R Line grows and evolves
2025 was also the year when motorcycle communication took another step forward.
BTR1 and BTR1 Advanced X represent two different ways of experiencing an intercom, sharing the same philosophy: simplicity, reliability, and real on-road performance.
BTR1 became the ideal companion for those looking for high performance in an accessible intercom, while Advanced X won over frequent group travellers who demand maximum stability and autonomy.
Completing the ecosystem is the BTT Button Pro, a small but powerful ally that improves everyday usability: a remote control that lets you manage the intercom without taking your hands off the handlebars.
BikePlay Pro: the innovative Android Auto for motorcycles
Among the most talked-about products of 2025 is undoubtedly BikePlay Pro.
An innovative device developed for those who want the best technology on two wheels. It meets a growing need: viewing key smartphone information without ever losing focus on the road. It is waterproof and usable even with gloves.
BikePlay Pro was designed to simplify—and that’s exactly why it became one of the most recognisable products of the year.
EICMA 2025: customisation and accessories that complete the experience
EICMA remains the moment when ideas meet people.
In 2025, alongside already launched products, we introduced a range of new solutions that expanded and completed the user experience:
Custom intercom covers showed how visual identity also matters—a simple way to personalise an object that accompanies every journey.
The MLH LITE auxiliary LED lights responded to a concrete need for visibility and safety, especially in the most challenging conditions.
Finally, the MP-H 2 USB handlebar charger brought pure practicality, with power always available exactly where it’s needed.
Whether it’s charging a battery, communicating while travelling, navigating more easily or feeling safer, every Midland solution of 2025 tells the same story: the story of those who don’t just move, but truly live the road.
And if this was the year just gone, the direction is clear: to keep designing tools that stay with you, kilometre after kilometre.
