MOTORbeurs Utrecht

Midland at MOTORbeurs Utrecht 2026: Exclusive Promos, News, and Technology

The roar of engines returns to Jaarbeurs Utrecht! From February 19 to 22, 2026, Midland will be at MOTORbeurs Utrecht, the most iconic motorcycle event in the Netherlands, which celebrates its 40th anniversary this year.

We will be there alongside our partner Waypoint at Hall 10 Stand D061. It won't just be a showcase, but a truly interactive experience with unmissable promotions dedicated to both our loyal fans and new riders.

Visit us: we have a gift for you!

We’ve decided to reward everyone who visits our stand with exclusive advantages:

• Already a Midland customer?

  Your loyalty deserves a prize! Register for the event and come visit us at the stand: you can pick up your

  free dedicated cover, receive plenty of free gadgets and meet our team of experts for advice and support.

• Not a Midland customer yet?

  This is the perfect time to join our world. Exclusively during the show, you can purchase a Midland product with a 20% discount and receive a free BTT Button Pro (worth €50)!

What to discover at Hall 10 Stand D061?

The Waypoint team will guide you through the latest frontiers of Midland technology:

1. Communication and Connectivity

Test our entire range of intercoms for crystal-clear communication: from the R1 Mesh, BTR1 Advanced X, BTR1 to the BT MINI. Plus, don't miss Bikeplay Pro and Bikeplay Guardian: the waterproof touchscreen displays that bring your smartphone’s features directly to your handlebars for connected, distraction-free riding.

2. Power and Emergency Response

Travel safety also depends on autonomy. At the fair, you will find our essential outdoor devices:

• Midland Enerpump & Enerpump Mini:

  The ideal companions combining a power bank, flashlight, and portable compressor in one compact tool.

• Midland ER300 PRO:

  The ultimate dynamic emergency radio, featuring solar and hand-crank charging—perfect for every adventure.

We look forward to seeing you in Utrecht!

MOTORbeurs Utrecht is the ideal starting point for your 2026 motorcycle season. Stop by to upgrade your gear, take advantage of the discounts, and collect your gadgets.

• Where: Hall 10, Stand D061

• When: February 19-22, 2026

Rev your engines—the Midland and Waypoint teams are waiting for you!