Midland Wind Tunnel Inauguration in Vénissieux

On November 29th, we look forward to welcoming you at Speedway in Vénissieux for the official inauguration of the new Midland Wind Tunnel — a unique installation designed to let motorcyclists experience real riding sensations… without leaving the store.

Thanks to the wind tunnel created in collaboration with Speedway, you can personally test the feeling of speed, wind noise and airflow exactly as you would on the road, but in a completely safe and controlled environment.

It’s a unique opportunity to discover how our Midland intercoms perform in strong wind conditions, checking:

• audio clarity

• microphone stability

• noise reduction

• in-helmet comfort

You can also evaluate how stable your helmet is at simulated speeds, or how your riding gear behaves, with direct support from the Speedway team and Midland experts.

The inauguration will feature demos, free test sessions, and dedicated moments to discover Midland products designed to improve communication on every journey.

Take part and win a BTR1!

By participating in the in-store blind test, you will automatically be entered into the draw to win a Midland BTR1 intercom, the ideal companion for those looking for range and autonomy combined in an intuitive device.

The draw will take place on December 1st.

Come visit us at Speedway Vénissieux on November 29th and experience a new kind of motorcycling sensation: real, engaging, and fully immersive.

We at Midland look forward to sharing this extraordinary new experience with you!