Midland Days 2026
The Midland Tour in Italy’s Motorcycle Stores: try the products, get expert advice, and discover all the latest innovations dedicated to motorcyclists.
This year, the Midland Days return — the tour that will stop at motorcycle stores throughout Italy that share our passion for two wheels.
A unique opportunity to meet the Midland team, discover the latest innovations in motorcycle intercom systems, try them in person, and receive personalized advice directly from our experts.
During the event you will be able to:
✔ Try Midland intercoms directly in-store ✔ Receive personalized advice to choose the model that best suits your needs ✔ Take advantage of professional helmet installation services ✔ Discover all the features of Midland communication systems
The Midland Days are the perfect moment to experience the quality of Midland products firsthand and understand how they can improve your riding experience thanks to:
clear communication between riders
increased safety during trips
high-quality audio even while riding
At every stop of the tour, the hosting stores will offer special promotions on Midland products and exclusive gadgets for all event participants.
Midland Days Tour 2026 Schedule
March
15 March — Motorbike, Vercelli
21 March — Motoabbigliamento, Reggio Emilia
28 March — Guelfa 76 Cesari, Bologna
April
11 April — Market 2 Ruote, Castelfranco Veneto
18 April — Canella Moto, Castel Mella (Brescia)
May
9 May — Quinzi Moto, Viterbo
16 May — Valeri Sport, Cornuda (Treviso)
23 May — Enneci 2, Città Sant’Angelo (Pescara)
30 May — Motoabbigliamento, Brescia
June
6 June — Di Liberti, Livorno
13 June — Ricci Moto, Sant’Andrea delle Fratte (Perugia)
Mark the stop closest to you on your calendar and come visit us!