Feria 2 Ruedas Colombia 2026
Midland will be attending Feria 2 Ruedas 2026 in Medellín, the most important motorcycle event in Latin America and a key reference point for the industry in Colombia and across the LATAM region.
A must-attend event for both enthusiasts and professionals—perfect for discovering the latest motorcycle technologies, experiencing products firsthand, and taking advantage of exclusive event-only promotions.
Midland at Feria 2 Ruedas: Technology, Style & Customization
In collaboration with Inducascos, Midland will be present with a dedicated booth focused on motorcycle communication, safety, and infotainment solutions, where visitors can:
Discover products firsthand
Test features and design
Get expert advice and technical support
Take advantage of exclusive deals and giveaways
Activities at the Midland x Inducascos Booth
At Booth 436 – Yellow Pavilion, Plaza Mayor, visitors can enjoy a range of engaging experiences designed to showcase Midland products in a fun and interactive way:
Guess the word game An interactive experience to test Midland intercom performance in real conditions: clear, reliable communication—just like on the road.
Wheel of Fortune Spin the wheel for a chance to win exclusive Midland gadgets and prizes.
Live product demos Our team will present features, functionalities, and key differences between the products on display.
Customization with Style Covers Discover Style Covers and choose the perfect color to match your helmet and riding style.
Special event promotions Exclusive offers available only during Feria 2 Ruedas.
A unique chance to experience the products, have fun, win prizes, and access exclusive offers—all at the Midland booth.
Products on Display
Explore a complete range of Midland solutions designed to enhance comfort, safety, and communication for every riding experience—from daily commuting to long-distance touring and adventure riding.
On display: BTR1, BTR1 ADV. X, BT Mini, and R1 Mesh, all available with Style Covers for full personalization. Also featured: MLH LED Headlights for improved visibility, BikePlay Pro for connected riding, plus Remote Control and Expansion Kit to fully customize your setup.
Style Covers available to make every device unique and match your gear perfectly.
Exclusive Promotions & Giveaways
By visiting the Midland booth, you’ll be able to:
Unlock special event-only promotions
Receive exclusive gadgets
Access offers reserved for Feria 2 Ruedas visitors
A great reason to stop by Booth 436 – Yellow Pavilion.
Why Visit the Midland Booth at Feria 2 Ruedas Medellín
Midland’s presence at Feria 2 Ruedas Colombia is designed for riders who want to:
Discover the latest motorcycle communication solutions
Customize their riding setup
Connect with an international brand
Experience technology built for real riding passion
Event: Feria 2 Ruedas
Location: Medellín, Colombia
Venue: Yellow Pavilion – Plaza Mayor
Booth: 436
Partner: Inducascos
Come visit the Midland x Inducascos booth and discover the Midland experience firsthand.
👉 Follow @midlandlatam for live updates, content, and event highlights.