Moving Communication – Best of Midland 2022
Moving Communication is the claim that has always accompanied us, it identifies what we do and what we are. Even during 2022, moving communication was the undisputed protagonist, taking Midland around the world to the sound of 'brekko - brekko'.
Are you ready to relive with us the best moments of 2022?
After the great return to the presence of 2021, this year's edition of Eicma was a real success: visits reached +38% compared to the previous year and the fair saw the participation of 1,370 brands representing 45 different countries. Even for our team, this event represented a moment of great satisfaction: the multiple visits to the stands and the great interest of customers in our products have given us great enthusiasm. The desire to recreate a real concert inside the stand thanks to the RCF speakers and DJ Luca Medeghini, has allowed us to meet our international community closely and to share together our great passion for motorcycles. There was also no lack of visits from Italian influencers and the internationally renowned pilot Adrien Van Beveren.
The partnership with Johann Zarco and Adrien Van Beveren
During 2022, Midland confirmed its presence in MotoGP as the technological partner of the two-time Moto2 champion Johann Zarco. In fact, even this year the French driver was able to use our tools to communicate with his team during training and to enjoy his personal trips.
Midland's presence this year also extended to the Dakar Rally alongside French driver Adrien Van Beveren. Also in this case, Midland's technological support takes the form of the provision of communication tools to be used both during training sessions and in private life.
Rush RCF and BTR1 Advanced: the new 2022 intercoms
2022 saw the arrival of two new intercoms, the highly anticipated BTR1 Advanced and Rush RCF. Both models are equipped, thanks to the partnership with RCF, with a high-performance audio system: brilliant, defined sounds with extremely developed bass. To date, both models represent the top of the range choice at Midland for the most experienced motorcyclists.
The Partnership with Big Rock
Also this year, our team decided to support the friends of Big Rock School during their fantastic road trip to the States. The trusty walkie talkies G7 Pro White Storm and G9 Pro White Storm were the adventure companions of this year's tour, from Monument Valley to Joshua Tree National Park, the boys have always remained connected even in the most inaccessible places, where it is impossible to communicate with the mobile phone, having the certainty of always staying in touch.
Traveling with Enmoto
Enmoto's Colombian friends took Midland intercoms on tour again this year. Together with the extraordinary participation of local influencer Daniel Fernandez, the BTR1 Advanced intercom was the protagonist of a formidable on-the-road trip wandering around South America and the United States. Our riders had a fantastic experience, accompanied by a soundtrack worthy of Easy Rider, thanks to the powerful Midland sound quality.
FIF: the off-road fair with Sgrumatori Seriali
A weekend of sharing, passion, fun and entertainment overwhelmed us in Viareggio during the International Off-Road Fair (FIF). Many 4X4 enthusiasts have been able to see our products up close and buy a preview of our kits dedicated to the off-road segment: CB Offroad Kit and 4x4 CB Kit. Among the guests at the Midland stand, we had the pleasure of having the legendary off-roaders Sgrumatori Seriali former brand ambassador. The Sgrumatori entertained the public, shared valuable information and details on Midland products and shared their experiences using radios such as the Alan 42DS, the CB M30 and many others.
BT Pro Set App updates
2022 saw the achievement of numerous milestones in the motorcycle sector. These include the update of the Midland BT Pro Set App, which, in addition to allowing you to configure your intercom and access digital radio, makes it possible to manage pairings directly from a smartphone.
Another important improvement was the introduction of integrated digital radio, useful for keeping Midland motorcyclists always updated on news on the road and from the world.
Motorhome Show and launch of the RV Cam wireless rear camera
This year we had a lot of fun at the 2022 Motorhome Show, the first edition after the end of the 2020/21 two-year period. We were welcomed by many curious people, patrons but above all many campers who, thanks also to the presence of our 5 In Camper ambassadors, have crowded our stand in search of useful information on the brand new RV Cam product, a real revolution for the world of motorhomes! In fact, thanks to this versatile dashcam, every camper can finally perform every maneuvering and reversing action without having to go crazy! Matteo, Valeria and their children were excellent adventure companions during what was a sparkling edition of the Show!
Transpotec CB Truck
Among the various events we have participated in, together with our dealer TBA, we could not fail to mention Transpotec 2022, the leading event in Italy in the transport and logistics sector.
Experts and enthusiasts had the opportunity to discover the latest in the sector and identify the previews of vehicles, products and solutions. During the three days of the event, there was no lack of test drives, business matching, conferences and moments of training and professional aggregation with the relevant community.
The new hunting products
In the last 12 months, our technical department has worked to optimize to increasingly meet the needs of hunters who use our communication devices such as walkie-talkies and earphones during hunting activities. From this research, the G13 Blaze and the XT50 Blaze were born, which respectively meet the needs of experienced hunters and less experienced hunters.
A Midland for every passion!
2022 saw us as protagonists in collaboration with new targets. If it is true that there are no limits to communication, the same applies to passions.
Among the most important, we want to mention Lacelli Farm, a farm in the Pavia area, which has chosen to be fully equipped with Midland products to promote communication while working in the fields, facilitating their productivity. Among the products chosen by Lacelli Farm are the Alan 42DS, the M88 and the M5.
Another lucky collaboration is that with the airsoft expert and YouTuber Riko Airsoft, who shared with us his experience and know-how in the field of paintball and airsoft, allowing us to fully understand the logic of communication during this complex sport.
The Partnership with the Abruzzo National Park
The past year has seen an important collaboration with the Abruzzo, Lazio and Molise National Park. In fact, we have supported park rangers who work every day for the protection of wild animals, the heritage of all of us, through the donation of walkie talkies, useful for making communication between them immediate and uninterrupted.
Radios are essential to make their work easier and less dispersive in residential areas where communications are often not easy.
Until now, volunteers have communicated with each other with personal phones that often do not pick up the signal in these areas, which is why walkie talkies are indispensable.
Finally, we want to thank YOU, the Midland community and fans, who continue to stay by our side and who have decided to be part of this great family united by a passion for communication in motion! We wish everyone a 2023 full of joy!