LOKUI: Communicating on the Go Has Never Been Easier
More and more people are embracing the world of two wheels, and contrary to what might have been expected a few years ago, even Generation Z has joined the movement.
In the early 2000s, every teenager's dream was to own a scooter, symbolizing freedom, independence, and evenings with friends. With the advent of smartphones, priorities have shifted, but the allure of two-wheelers continues to captivate young people, albeit with different goals and approaches compared to previous generations.
At Midland, we believe that anyone who chooses to take to the road should do so with the right awareness and the necessary tools for safe driving.
This is why, alongside our range of intercoms and devices for the most demanding bikers, we launched LOKUI, a brand offering simple and accessible products tailored to motorcyclists' primary needs, supported by Midland's hallmark quality and reliability.
Generation Z Behind the Wheel: The Solution is the K10 Phone Answering System
According to research conducted by Skuola.net and Autostrade per l’Italia, among a sample of young drivers aged 16 to 24, one in five admits to not being fully focused while driving. Similarly, one in five reports being involved in an accident due to unsafe driving behavior, and four in ten states they’ve had close calls (source: gazzetta.it/motori).
The top priority, especially for younger drivers, is maintaining focus while driving. The main source of distraction? Smartphones. A single notification, WhatsApp message, or phone call can jeopardize the safety of the driver and others on the road.
The old habit of slipping the phone inside the helmet to stay connected is equally dangerous. That’s why we created K10: a phone answering system that becomes virtually invisible, allowing seamless communication without taking your eyes off the road or your hands off the handlebars.
With speakers only 7mm thick, the K10 disappears inside the helmet, ensuring maximum comfort without compromising audio quality. It features a noise suppression filter for optimal listening to the radio, music, or GPS instructions. Rechargeable via a Type-C port, it’s perfect for urban commutes.
Whether taking calls, following navigation directions, or listening to music while riding, you can do it all distraction-free—and at an incredibly affordable price.
LOKUI K30: The Compact, Minimal Intercom for Everyone
LOKUI’s mission (derived from the Latin word LOQUI) is “to simplify communication in the world of motorcycling and outdoor adventures through practical and intuitive solutions.
In a realm where Latin eloquence meets modern motorcycling needs, LOKUI stands out for its dedication to providing products that address core requirements.”
Not all motorcyclists need intercoms with advanced technical features. Often, a minimal product that’s easy to use and accessible to all is enough—no complications!
Enter K30, a genuine intercom with a compact and essential Made-in-Italy design. Easily attachable to any type of helmet, it’s managed with just two buttons. K30 is a bike-to-bike intercom that allows you to communicate with your riding partner, listen to music, answer calls, and follow GPS instructions.
It offers 10 hours of battery life, a range of up to 800 meters from bike to bike, and the ability to share music with a passenger. Audio quality remains top-notch thanks to a noise suppression filter and adjustable volume. Compatible with all smartphones, it even supports voice command activation.
K30 is budget-friendly, making it perfect for those who aren’t tech-savvy or don’t want to spend a lot on tech gadgets. However, Midland’s renowned quality is always guaranteed!
With LOKUI, you can focus on what matters: all the essential functions you need while riding. Whether navigating city streets with K10 or taking scenic rides with friends using K30, LOKUI ensures simplicity for entry-level users and robust quality backed by Midland’s legacy.
The future of two-wheelers is here with LOKUI!
