Eicma 2022: the success of the 79th edition

25 November 2022
NEWS Eicma 2022

The most important fair in the motorbike field has just ended. The 2022 Eicma edition was a great success and has also brought enormous satisfaction to our team both in terms of visits and interest in the brand.

Our experience

After weeks of preparation, we were happy with the large number of visitors, customers and journalists from all over the world who stopped by our stand.

Great attention has been paid to our 2022 intercom models, the Rush RCF and the BTR1 Advanced, based on Mesh technology and on unprecedented audio quality thanks to the collaboration with the historic RCF brand: manufacturer of professional audio systems appreciated all over the world, from Hi-Fi to Public Address to large concert audio systems.

What we tried to recreate inside the stand is a real concert, thanks to the RCF speakers and DJ Luca Medeghini who gave a real show to all visitors every afternoon from 16.30 to 18.30.

This year, moreover, we wanted to be involved at the event, not only the motorcycling enthusiasts present at the fair, but also all the bikers who were unable to participate in person. Thanks to the presence of two Italian influencers, Giuseppe Tartamella (@adv_motoexplorer) and Matteo Franzini (@teo_on_the_road), all their followers were able to follow live the news at our stand on Friday and Saturday. 

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The success of the 79th International Two-Wheel Exhibition

During this last edition, Eicma saw the participation of 1,370 brands, 59% coming from abroad, representing 45 different countries that occupied 6 pavilions within the exhibition space.

Another very important number concerns visitors, in fact, once the fair ended, Eicma confirmed that it had totaled +38% in total attendance compared to the previous year.

The numbers related to the business are also very positive: this year, as many as 38,747 operators in the sector visited the Exhibition, +35% compared to last year and 51% of them coming from abroad. Even the numbers for the media were quite positive, in fact, more than 6,900 accredited professionals participated, including journalists, influencers, technicians and communication professionals.

"It is these numbers, the embrace of the general public, the massive presence of exhibitors who have emphasized their solid satisfaction and whom we thank for having always believed in EICMA, the attractiveness and international centrality, the positive increase in every performance indicator that affirm the unique value and indispensability of our event. EICMA unquestionably remains in its place: on the highest step in the entire international scene”.

Pietro Meda - President of EICMA S.p.A. 

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We thank our entire team for actively participating in the creation of an exhibition designed with attention to every detail and to all those who have dedicated even a few minutes of their time to visit our stand and have a chat with our technicians.

See you at Eicma 2023! Stay free from November 7 to 12 next year!