Eicma 2021: we are coming back!

28 October 2021
Eicma 2021

Adrenaline is coming back... after a year of pause and digital events, we will finally be able to live the same passion together during an event where innovation, passion, technology and dreams become one!

From November 23rd to 28th we will attend Eicma, together with the biggest players in the field, to show you all the Midland news and let you experience a 360 degrees adventure.

The International Cycle and Motorcycle Exhibition will take place as usual in Milan, at Rho Fiere, and will see the participation of a very high number of exhibitors and visitors.

Product news, international press conferences, technical workshops and competitive and spectacular moments await you at Eicma.

Midland's Presence

Our staff, present at Eicma since 1995, awaits you at Hall 13 booth I68. Take advantage of our specialized technicians to solve all your doubts and be guided in choosing the products that best suit your needs.

If you don't already know the newcomer to Midland, this will be a great opportunity to see and touch it. The new BT Rush intercom, created in collaboration with the historic RCF brand, represents the founder of a new era of intercoms based on Mesh technology and unprecedented audio quality.

During the event we will also present the new Midland action camera, the camera that will give your experiences a new way of being captured and remembered. Don't miss the opportunity to relive your two-wheel adventures whenever you want!


Eicma was founded in 1914 and represents a great source of inspiration for all fans who will have the opportunity to discover the latest trends in the sector and experience great emotions thanks to the presence of world-class drivers.

Races, exhibitions, entertainment and pure adrenaline will be just some of the elements that will make this event unique and unforgettable.

The November 2021 EICMA edition will be an excellent opportunity to restore enthusiasm to all fans. Don't miss this opportunity and come and discover our entire range of products for two-wheeled equipment worthy of the best trips and adventures!

We'll be there, and you?