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MOTORCYCLE TRADER - 01 March 2019


BIKE IT TO DISTRIBUTE MIDLAND COMMS

Italian consumer technology specialists CTE International have been operating for more than 45 years with its range of products for the automotive and sports sectors. The company is now focusing its Midland brand on the motorcycle market with a comprehensive range of Bluetooth rider intercoms and communication systems that includes an APP-based product named BTT Button, which allows users to talk to an unlimited group of riders via a simple handlebar-mounted button and Bluetooth connection to any Android or iOS smartphone.

Midland communications brand joins Southampton-based distributor

Newly launched is the Bike Guardian motorcycle dashcam, which features a loop recording to capture on-road footage. The Midland Bluetooth and camera ranges are a perfect fit for Bike IT, slotting in alongside helmet brands such as Airoh. Dealer margins, described as “healthy”, are available, as are a selection of POS materials and dealer stocking plans.

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BIKE IT TO DISTRIBUTE MIDLAND COMMS

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